With the advent of Internet and Internet enabled devices, digital marketing is an emerging medium to market the products, services or brands among the audience using Internet enabled devices or electronic media. Digital marketing services include the channels, methods and processes that help businesses to run their marketing campaign, analyze it, track the performance and collect data to make better decisions for the future.
In Internet Marketing marketing, business owner can track their marketing campaign in real time and figure out following parameter :
The channels of Internet marketing include search engine websites, social media websites, wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television, online channels and radio channels etc.
The prime ways to implement internet marketing techniques are following :
Website Optimization i.e. Search Engine Optimization
Website Optimization is one of the phases of digital marketing that includes an effective content strategy to develop the website while maintaining the latest best practices & guidelines recommended by Google. It is built to get high ranking in Organic Search, Increase Traffic, Improve Sales Conversion.
Search Engine Marketing
Search Engine Marketing is a form of Internet marketing in which businesses promote their website by increasing its visibility in search results either by paid or free manner. Advertisers use search engines or other informational sites like blogs, supportive business websites to display their business information i.e. ads to appear on these websites comes as result of the users search query.
Pay Per Click (PPC)
Pay Per Click or paid search marketing is one way of Internet marketing and it generates the sales faster as it directly approaches your targeted audience who needs your product & services. You can easily use this channel without any panic of budget as it gives you complete control over your budget by controlling per click cost.
Social Media Marketing (SMM)
With increasing trends and number of visitors of social websites and advent of social media websites like Facebook,Twitter, LinkedIn etc, it became another hub for Internet marketing. Social media channels are giving the opportunity to the marketers to feed the right content to the right targeted audience.
Brand Development or Influencer marketing is one of the ways to promote your products or services via other people’s websites/ social media. It can be an internet advertising that allows your online business to affiliate with website owners called influencers or publishers using website’s affiliate programs. Affiliates earn commission by generating sales, lead, and traffic for the Merchant business.
Email marketing is one of the ways of content marketing, which refers to sending email messages to possible prospects and clients with the purpose of selling new products or services. Businesses send these emails to attract new customers and retain previous customers. It includes customer action oriented ads to encourage customers to purchase something immediately.
Keys to Success in Digital Marketing
Establishing & managing the relationships with customers across different channels.
Initiating the dynamic customer interactions with the audience to engage them and respond to their queries.
Analyzing & interpreting the big data and extract value from it to make better business decisions faster.